If you've been on Instagram lately, you've probably seen "the world's most beautiful bagel." The rainbow colored treats are sold in the Bagel Store in Brooklyn, and they're a huge hit!

But how are they made? Well, People has that information for you.

The video down below will show you exactly how those rainbow bagels are made. During the process, it actually looks like the bakers are just playing with Play-Doh. See for yourself:

It takes a lot of work to make these rainbow bagels, so they deserve the attention they're getting. Would you try eating something that looks this delicious?